Augmented reality, showroom and vegan catering: Paris SG is innovating with its new boutique on the Champs-Élysées

A hallway in the colors of the club, a long wall of flocked shirts bearing the names of Neymar, Messi and Mbappé at the entrance and all the other stars of the locker room leading to the heart of a shop on two levels: the many fans Paris SG have had a new rallying point on the Champs-Élysées for a few days. Forget the historic point of sale located at the bottom of the famous Parisian avenue, at n ° 27. The club has moved since January 3 a few steps away, opposite, even side, at n ° 92 in the premises of the former Morgan store. Ten years after the arrival of Qatar at its head, the Paris SG changes dimension by acquiring a "flagship", the

as the leaders have called it, at the height of thecraze of fans across the planet.

To discover

• Ligue 1 fixtures and results

• League 1 standings

This new tool should allow the club to double the turnover of the old shop, which has become too small to accommodate the flow of French visitors but also foreign visitors to Paris.

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