The Limited Times

Now you can see non-English news...

Scout Movement: On the Decline in the Number of Audiences at Basketball Games Israel today

2022-01-17T07:30:03.912Z


After almost two years of an epidemic that changed viewing habits, it is not easy to get the audience back on the stands • The teams invest more in marketing and contact with the fans in the networks, but the numbers are still not satisfactory


1. From the beginning of the season almost all the teams have a hard time getting the fans back on the pitches.

After two years in which most of the time there was no crowd entry to the games or there were restrictions, the viewing habits of the sports fans changed, and there was no new and young crowd joining the sports fields.

Over the past year, many groups have progressed on the marketing side and started producing more interaction with the audience on social networks and other platforms.

Despite this, it is still not easy to get the fans back on the pitches.

Hapoel Holon has also made great progress on the marketing side this year, and is investing heavily in contact with the fans, and the numbers are still unsatisfactory.

2,525 fans have averaged each of the first home games of the Champions League, and the club is aiming for much more.

Jerusalem fans.

On days when they are repaired, they can fill the arena, Photo: Alan Shiver

2. The current omicron wave certainly does not help.

Many people prefer not to go out to cultural and sporting events on days when almost every home has infected or isolated.

Those who do go out, look for open spaces like football stadiums or gigs, and avoid enclosed spaces.

The fact that those who are not vaccinated are required to perform an examination before entering the hall also has an effect.

Despite the large investment of the groups in setting up quick checkpoints at the entrance to the pitches and worrying about relatively low prices, parents of children decided to give up the queues and uncertainty.

Last Wednesday, Hapoel Jerusalem participated in a critical game in Europe.

The club made many efforts to raise awareness for the game and attract fans to the game, but in the end only 3,360 fans attended the arena stands.

Presumably in the days when they were repaired the quantity could have been close to double that.

3. In the last two years there has been no crowd entry to the pitches on a regular basis, so we have not made a comparison compared to previous seasons.

Also, we are still only in the first part of the season, and there are differences in the amount of home games between the teams, as well as in the identity of the rivals in those games.

There are also groups that have significantly reduced the cost of tickets or even put in free teens and other sectors.

However, in the table you can see some groups that have made nice progress.

For example, Maccabi Rishon LeZion, which leads the league in occupancy rate with 90 percent, or Bnei Herzliya, which is also in a high place with 77.8 percent. Maccabi Tel Aviv, despite the difficult season, continues to maintain the average crowd in the league, about the same as its 2018 average / 19, although two of its six home games so far have been against Hapoel Jerusalem and Hapoel Tel Aviv.

Hapoel Haifa is in last place in all categories, but it should be remembered that it returned to the league only last season, and CEO Ron Feldheim said a few days ago in this section that the team has lost an entire generation of fans, and the club is working to create a new generation.

Were we wrong?

Fixed!

If you found an error in the article, we'll be happy for you to share it with us

Source: israelhayom

All sports articles on 2022-01-17

You may like

Trends 24h

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.