Bruria Bigman, spokeswoman for the Olympic Committee in Israel and director of marketing and sponsorship recruitment, will finish her work and retire at the end of March, after 13 years and 3 Olympic cycles.
This was announced today (Monday) by the Director General of the Israel Olympic Committee, Gili Lustig.
During the Olympic Games in Rio 2016 and Tokyo 2021, Bigman managed the communication committee of the Olympic Committee in Israel in front of the written and electronic media, with a team specializing in social channels, and established direct contact with followers on all social platforms: Facebook, Instagram and tic-tac-toe.
Bruria Bigman, a former Israeli handball team player, physical education teacher and handball coach with 15 years of experience as a journalist in the Maariv sports section, joined the Israel Olympic Committee in 2009, with the goal of leading the organization's spokesperson and public relations system alongside establishing sponsorship.
Bruria Bigman has been responsible, among other things, in recent years for formulating the commercial sponsorship strategy of the Israel Olympic Committee and has been involved in some of the important connections to leading companies in the economy, including Bank Hapoalim, Herbalife, Shufersal, Swiss System, Samsung, Delek Group and many others.
In the last decade, Bigman has led the organization to be present on the digital social content platforms and built the organization's Facebook and Instagram pages as a leading source of knowledge and content for the large fan base that follows the Olympic sports in Israel.
Since 2013, Bigman has also been involved in recruiting personal sponsorships for Olympic athletes with great success, in accordance with the policy established by the management of the Olympic Committee in Israel.
Yael Arad, Chairman of the Olympic Committee in Israel: "In the coming month, we say goodbye to Icon Sports Communications, a professional with a heart and a sporting soul who has done a lot for Olympic sports and the athletes in Israel.
I want to thank Bruria for her professionalism and dedication and wish her success in everything she does. "
Gili Lustig, CEO of the Israel Olympic Committee: "I would like to thank Bruria Bigman for 13 years of blessed activity in the areas for which she was responsible - communication and recruitment.
Bruria has done this diligently and with commitment, taking advantage of her extensive experience and acquaintance with many factors in the Israeli economy and the Israeli media in order to promote the Olympic Committee in Israel.
The Olympic Committee will always remain a home for her!
Successfully!"
Bruria Bigman said: "After 13 years, I say goodbye to the Olympic Committee with a sense of great satisfaction. During my work I spent many nights promoting the Olympic Committee in Israel, both at the business level and in the media. To the Olympic Committee in Israel and the athletes, and the strengthening of media awareness of the Olympic sports and the Olympic athletes, which is very dear to my heart.
I would like to thank the Olympic Committee in Israel, the wonderful Olympic athletes of Israel, the professional teams alongside them, for the wonderful years of partnership, work and immense satisfaction, as well as all the many business factors that have accompanied and accompanied me faithfully everywhere for many years.
I believe we will continue to cooperate in the future as well. "
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