Since winning the U.S. Open six months ago, at the age of 18, setting a historical precedent as a unit that started its way in the qualifiers and went on to win the title, and as one of only three women to win a Grand Slam while out of the first Maya rankings, Emma Radocano is an advertising meteor.
In the months since, she has put a pen to paper and signed business contracts with fashion house Dior, British Airways, jewelry company Tiffany & Co., mineral empire Evian and mobile giant Vodafone.
Last week, the young star announced another collaboration, this time with luxury car maker Porsche.
In tennis, however, a little less goes for her.
Last week Raducano lost in the second round of the Miami tournament to Czech Katrina Sinyakova.
This loss joined those at Indian Wells, Guadalajara, the Australian Open, Sydney, Linz, Cluj and last year's Indian Wells;
Eight tournaments in which she participated after winning the U.S. championship, and none of which made it to the quarterfinals.
Emma Radakno.
8 losses in 12 games, Photo: Reuters
Kim Clijsters, one of her own who won the Grand Slam at a young age, referred to the 19-year-old British situation and said without naming Raducano: "There are actresses here who won the title and stopped playing. a place'".
Daniela Antochova, who at the peak came in fifth place in the world, also decided to express her opinion: "She loses all the respect and appreciation she has achieved in the US in recent tournaments, it's a shame.
She needs to be tougher if she wants to go back forever. "
"It's not fair"
There is no doubt that we are in a crisis.
She has lost eight of the 12 games since winning the title in New York, and is unable to regain the ability she showed then.
However, it must not be forgotten that that win was an absolute sensation, and that up until that tournament she was a completely anonymous tennis player.
She may be worthy of criticism, but keep in mind that these are natural birth defects.
Emma Radocano. In the heart of the storm, Photo: AP
The feeling is that these reviews are not just professional and are related to her sponsorship deals and everything that happens off the field.
Nick Kirius, who has dealt with things said about him in his life, decided to stand behind Radocano this week.
"What's the matter with old past players expressing an opinion on today's stars?"
The Australian wondered on Twitter, adding: "I read what an actress said about Raducano, and without hurting anyone, she is already a bigger star than her."
So happy to be part of the #PorscheFamily as an official Brand Ambassador!
Ready for every moment our journey holds for us 🙌 #DreamersOn #ad pic.twitter.com/tf6DGiDfzK
- Emma Raducanu (@EmmaRaducanu) March 21, 2022
Radocano heard everything and saw everything, and a few days ago decided to respond.
"People see me on social media signing a sponsorship deal, but it's misleading. I do 5-6 hours of training a day and spend 12 hours a day at the club. It's not fair, but I have to learn to deal with it. I used to look for what was written and said about me, But I stopped because it's not a good thing. "
Dior global fashion and beauty ambassador @EmmaRaducanu explains what's inside her #LadyDior bag, from the expected tennis-related items to an unexpected weakness for refreshing confectionery!
For the full video, head to our YouTube channel https://t.co/PKkgeFPkdh!
- Dior (@Dior) February 18, 2022
Radocano knows that the only thing that can silence the criticism against her is victories, but that is hard for her to achieve at the moment.
People think it should come to her easily, but that's really not the case.
A reminder of this will come in the clay season that will open soon, where Radocano will play for the first time in his career a competitive game on the red surface.
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