The sporting setbacks of Paris Saint-Germain on the European scene clearly have no influence on its attractiveness for sponsors.
Thus, the capital club, which is still heading towards a tenth title of champion of France, announced this Thursday morning that it had signed a new, very lucrative agreement with the American company GOAT.
It is an online sales platform for lifestyle products (clothing, sneakers, etc.) which has more than 30 million members.
PSG intends to “develop avant-garde collaborations with him”.
🆕📲👕
The @PSG_inside and the global digital and lifestyle platform @goatapp announce an important multi-year partnership, sealing the presence of 𝗚𝗢𝗔𝗧 on the sleeve of the Parisian jersey from next season, with exclusive and innovative collaborations to come ❤️💙
— Paris Saint-Germain (@PSG_inside) April 14, 2022
This new sponsor becomes “Official Partner” until the end of the season and will become “Principal Partner” from next season.
GOAT will thus be displayed on the sleeves of the Parisians' jerseys from the 2022-2023 season in place of QNB, the Qatari national bank whose contract is about to expire and which should be renewed in another form.
This deal with the American company would cover at least the next three seasons for a value of several tens of millions of euros.
“The innovative DNA that irrigates each of the two brands is the promise of original initiatives, particularly in terms of collaborations and content.
The partnership will strengthen the respective presence of the two brands, allowing them to reach a wider audience in their key markets.
