World Rugby priority
It's not recent.
In 2016, Bernard Lapasset, who was still at the head of the International Federation, told Le Figaro that he wanted to conquer this Eldorado.
“
We are professionals, so we have to think in terms of the market.
Our current file is the United States.
There is an appetite for rugby there.
They are applicants.
A direction that has since been refined.
“
The weakness of rugby is that its economy is essentially based on two markets: Great Britain and France.
We must therefore expand to new markets: Brazil, Russia, India, China, the United States are all frontiers to be conquered.
This study shows that there are 33 million fans in China, as many in the United States, 25 million in India.
It pleasantly surprised us
“, had told us Brett Gosper, the former executive director of World Rugby, before the World Cup in Japan.
Asia was the first target.
Now let's move on to North America.
To discover
The 2023 World Cup schedule
The American Fed will go all out
U.S. Bid Committee Chairman Jim…
This article is for subscribers only.
You have 82% left to discover.
Cultivating your freedom is cultivating your curiosity.
Keep reading your article for 1€ the first month
I ENJOY IT
Already subscribed?
Login
/cloudfront-eu-central-1.images.arcpublishing.com/prisa/XHPIZLIKRRLMPBUDMJTRJEJEOI.jpg)
