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How PSG pampers its young supporters… and future consumers

2022-05-16T15:56:54.115Z

STORY - The capital's club multiplies actions with children to attract them to the Parc des Princes and retain them.



"We are the Parisians / And we sing in chorus / We are the Parisians / Faithful to our colors".

Rhythmed by the drums and the megaphone of the animators installed with their backs to the lawn, hundreds of high-pitched voices resound in the Parc des Princes.

In a calmer atmosphere than usual due to the closure of the Auteuil stand where the noisy Ultras usually gather (sanctioned by the LFP for "use of pyrotechnic devices"), the child supporters brighten up, that evening, a somewhat dull Paris-Monaco.

On the lawn, their darling Kylian does Mbappé and triggers the cries twice (2-0).

Before kick-off, the pre-match was festive around table football, make-up workshops and the mobile photo studio set up in passageways transformed into a giant games room.

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Welcome to the Junior Club, the Parisian forum dedicated to children and families during PSG's home matches in the league.

In recent weeks, the cheering strike…

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Source: lefigaro

All sports articles on 2022-05-16

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