The Tel Aviv Football Club and the Adidas sports brand, in cooperation with a direct sports company, signed a cooperation agreement today (Monday) in which the company will provide the team with the costumes and equipment for the next two seasons.
Hapoel Tel Aviv CEO Odelia Friedman: "We are proud that a brand like Adidas joins the Hapoel Tel Aviv family.
As a leading and glorious club in Israeli football.
The players and the professional team deserve the best and highest quality equipment - and Adidas meets exactly these criteria.
The cooperation that began this year, in the club's 100th year, is natural and desirable and we hope it will continue for many more years. "
Tibo Durand, CEO of Adidas Israel: "We congratulate Hapoel Tel Aviv on the official opening of the club's centenary. History and heritage are an integral part of the sport and we are proud to play a major part this season, which is already important in the club's history. And Israeli football in general. "
Udi Levy, owner of Direct Sports: "Hapoel Tel Aviv is a new and exciting partner.
We are happy to become the new home for Hapoel Tel Aviv fans. "
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