A few days ago, Kylian Mbappé announced the launch of Zebra Valley, his new production company based in Los Angeles.
Its object?
Create content around sports, music, culture, technology and video games.
His goal ?
Help young people find their way and “generate dialogue between global communities by telling universal stories”.
On the night of this Thursday to Friday, on the sidelines of the NBA draft in New York, the PSG striker announced a partnership for several years between Zebra Valley and the American basketball organization.
"I'm here because I opened a production company and we signed a partnership with the NBA, so it was an opportunity, with the draft, to announce it to the world," he explained. at the microphone of beIN Sports.
And me as an NBA fan, I was also happy to come to the draft.
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"The strategic partnership between Zebra Valley and the NBA represents an important step in uniting football and basketball fans around premium content by telling stories that matter," Mbappé said in a statement.
We look forward to working with the NBA team to foster dialogue between global communities and make cultural conversations more relevant.
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🏀 In New York for the #NBADraft, Kylian Mbappé spoke with @SoFrenchProd!
🤩 #NBA fan, he talks about the Finals, the Draft, the difference with football...
🎙 "These are unique moments, which are priceless, we don't have that in football" pic. twitter.com/rVkcsfULOO
— beIN SPORTS (@beinsports_FR) June 24, 2022
In New York, Mbappé was accompanied by 15 boys and girls from his foundation who were able to go on stage to take pictures with certain players.
"Draughter Kylian Mbappé in the NBA Family is a testament to the global appeal of NBA basketball and the convergence of the league, global football community and popular culture," said George Aivazoglou, NBA Head of Fan Engagement and Direct-to-Consumer for Europe and the Middle East.
We look forward to working with Kylian and the team at Zebra Valley to create unique and captivating content that will engage and inspire fans everywhere.
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