Wimbledon 2022

"Money Machine": Emma Redcano wins, England obsessed with her look

The British tennis player has taken to the main court at Wimbledon with jewelry worth tens of thousands of pounds, and her list of sponsorships continues to expand: "Only money in her head"

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sport

28/06/2022

Tuesday, 28 June 2022, 10:05 Updated: 10:27

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We ticked off: Today's summary clip, 28.6 (Sports 1)

Emma Redcano has been one of the most popular athletes in England since the tennis player won the US Championship last year in her Grand Slam debut. , In light of the injuries she suffered, and yet commercially and financially Reducano is a great success.

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Each of its items is a business decision.

Redcano (Photo: GettyImages, Frey / TPN)

Must justify on the pitch the hype surrounding it.

Redcano (Photo: GettyImages, Frey / TPN)

The main field is blown up in honor of Reducano.

Wimbledon (Photo: Reuters)

Yesterday (Monday) she won the first round of the Wimbledon tournament, beating Emily van Oytank 4: 6, 4: 6 and advancing to the second round, but the British media continue to analyze everything around her.

Thus, for example, a discussion arose about the jewelry she wore, with each item analyzed in depth by the tabloids.

The Daily Mail, for example, noted that her earrings (with diamonds and pearl) cost £ 7,575 at the Tiffany store. Alongside them she wore a matching necklace costing £ 3,875.

In addition, the bracelet she wore by her is white gold, and costs Tiffany £ 18,900. In total she wore jewelry worth £ 30,000.

"This girl is only interested in money," TV personality Steve Allen, known for his provocative remarks, said yesterday.

But lately really Reducano, ranked 11th in the world, does not really justify the hype around it, when comparing its achievements on the field to its commercial success.

Porsche

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Tiffany

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housing

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Avian

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British Airways

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Nike

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She has signed a £ 2 million deal with a housing company, from Tiffany she gets another £ 2 million, her Wilson bat was created especially for her with unique tendons, at the same time she is sponsored by British Airways (worth £ 1 million) Woodhone ( £ 3 million), Porsche cars and of course with Nike.

So far, at 19, she has made about £ 11 million in her career, but only a fifth of that in winning money, mainly thanks to her winning the US Championship.

Not bad for a tennis player who until a year ago did not win a game in the professional round.

Yesterday she managed to withstand the pressure, when in her debut at the main thriller at Wimbledon she achieved victory in front of a thirsty and enthusiastic audience.

"It was not a relief, but just happiness," she said. He really picked me up. "

Her campaign on "Nike" shows all the reviews around her, with the captions "one tournament hit", "money machine", "helix" on the screen, etc. - while she herself is playing on the field, waving the reviews.

She now knows that a duty on her must justify on the pitch the hype surrounding it.

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• Emma Reducano