Kylian Mbappé is going to join forces as an "investor and exclusive ambassador" with the French start-up Sorare, creator of an online game for exchanging sports badges based on NFTs - Non-Fungible Token, "Tokens non-fungibles” in French.
After tennis champion Serena Williams, who became an "advisor" to the board of directors and partner of Sorare since last January, the French unicorn offers itself a new recruit of choice with the French world champion (23 years old).
Kylian Mbappé is not the first athlete to invest in the young French shoot.
Footballers Gerard Pique, Rio Ferdinand and Antoine Griezmann preceded him.
“We share the same values, the same French roots and the same ambition with Kylian.
We want to build the greatest company in the history of sports and entertainment.
Kylian also wants to mark the history of his sport, to be the best of all time, he is not afraid to say so.
It's something that brings us closer, ”explains Nicolas Julia, CEO and co-founder of Sorare.
"He's going to help us build the product and also in terms of marketing, through his huge fan base, to reach a wider audience," he added.
A world champion addition to our team.
Say hello to our new Sorare Ambassador, Investor and Social Impact partner: @KMbappe 🤩
Let's change fantasy football forever.
pic.twitter.com/QvLmN98e3k
— Sorare (@Sorare) June 29, 2022
Sorare has not advertised so far but claims more than 1.8 million users worldwide and 250 partner sports clubs and organizations, with a positioning at the crossroads of very dynamic sectors: unique digital objects to collect ( NFT), which particularly panic auction houses in the field of art and entertainment, "gaming" and virtual sports leagues better known as "fantasy sports".
A potential that has not escaped investors.
Founded in 2018, the company, based in Paris and New York, thus obtained at the end of September 680 million dollars (580 million euros) during a record fundraising, which brings its valuation to 4.3 billion. dollars (3.7 billion euros).
After starting out in football, Sorare now has ambitions to expand into American and women's sports, like its partnership with the North American Baseball League (MLB).
“We are going to launch a second US sport by the end of the year”, also announces Nicolas Julia.
🔥 2018: @Sorare is born.
@KMbappe wins the World Cup with 2 goals in the Final
🏆 2021: Sorare becomes largest global fantasy football game with over 250 clubs.
Kylian is already 5x Ligue 1 Champion
🚀 2022: Sorare and Kylian join forces to change the game forever!
🧵More below pic.twitter.com/fJrHBCM5Xh
— Nicolas Julia (@ni2las) June 29, 2022
The last part of the partnership between Sorare and Kylian Mbappé, more social, concerns the foundation of the player “Inspired By KM” in order to “help disadvantaged young people to discover the opportunities offered by the technology + web3 +”, the new internet.