A white band in the middle surrounded on each side by a red line on a blue background: the colors of Paris are respected.
PSG unveiled this Wednesday, June 29, its home tunic for the 2022-2023 season. Like every year, the aesthetic choice will be debated by fans and that is undoubtedly somewhat the goal.
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Discover our new 𝐦𝐚𝐢𝐥𝐥𝐨𝐭 𝐝𝐨𝐦𝐢𝐜𝐢𝐥𝐞 @nikefootball for the 22/23 season 🟥🟦
For the first time, our partners @qatarairways and @goatapp make their appearance on the main team.#𝐼𝐶𝐼𝐶𝐸𝑆𝑇𝑃𝐴𝑅𝐼𝑆
— Paris Saint-Germain (@PSG_inside) June 29, 2022
Another feature of this brand new jersey: a new sponsor appears roughly in the middle.
This is Qatar Airways, the successor to Accor.
The Qatari airline therefore becomes the main jersey sponsor of PSG, which should receive around 70 million euros with this new contract.
In the recent past, Qatar Airways appeared on Barça's shirt.
“This announcement marks a new phase in the relationship between the capital club and the world's leading airline.
Paris Saint-Germain will play an important role in Qatar Airway's sponsorship strategy, connecting and engaging the company with the club's hundreds of millions of fans around the world,
and by offering unique experiences to reward its Privilege Club members – which will become the official traveler loyalty program of Paris Saint-Germain.
“said the club in a press release.
The airline will be on the jersey of the men's and women's professional teams as well as those of the PSG youth teams.
"By appearing on the red and blue jersey, Qatar Airways will increase its global visibility and its integration into football just a few months before the start of the World Cup in Qatar and well beyond", argues Marc Armstrong, Director of Partnerships of the capital club.
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Discover our new 𝐦𝐚𝐢𝐥𝐥𝐨𝐭 𝐝𝐨𝐦𝐢𝐜𝐢𝐥𝐞 for season 22/23 🟥🟦
A Parisian outfit that combines tradition and modernity.
🛒👉 https://t.co/aZxqoRGjo7#𝐼𝐶𝐼𝐶𝐸𝑆𝑇𝑃𝐴𝑅𝐼𝑆 pic.twitter.com/kG8JharDGz
— PSG Women (@PSG_Feminines) June 29, 2022
On the sleeves, a second partner scratches its name on the tunic, GOAT, an American sportswear sales platform.
GOAT replaces Qatar National Bank (QNB).
The new jersey is still designed by Nike whose logo appears in the middle of the chest under the club logo.
