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It is no longer possible to ignore them: the women's euro is on its way and is expected to break quite a few records Israel today

2022-07-06T08:12:11.838Z


Unprecedented ratings, superstars surveyed just like men, 600,000 tickets sold for games and tourism that should bring in around £ 55 million across the kingdom • The European Women's Championship kicks off tonight in the game between England and Austria and one thing is clear the hat


There are countries, Israel for example, where most people treat women's football with contempt, sometimes even hostility.

One of the routine reactions every time someone talks about women's football is: "But who cares at all."

This is likely to change in the coming weeks.

The European Women's Championship, which kicks off tonight in England, is about to break all records.

But no less important, the Euro will expose the industry to tens of millions of new fans, who will discover to their surprise that this is a quality and exciting product, at a high level.

After this euro no one will be able to ignore anymore.

Certainly not to be underestimated.

First of all, this is the biggest sporting event of the summer of 2022. In 26 days, 31 games will be played in 10 stadiums across England, with over half a million tickets already sold out by Friday.

All of England's games have been "sold out" for many months and that includes the opening game at Old Trafford, where 75,000 spectators will fill every corner of the "Dream Theater", cheering on the "Lions" against Austria.

Tickets have long since run out for both the semi-finals and, of course, the final, which will take place on July 31 at Wembley Stadium, in front of 90,000 spectators.

Just to get proportions: At the previous European Championships held in the Netherlands in 2017, 240,000 tickets were sold, which was a new record.

For the final game between the Netherlands and Denmark, 28,000 spectators came to the stadium in Enschede.

The Dutch were afraid to hold the final in one of the big stadiums, in Amsterdam or Rotterdam.

But that was five years ago.

By 2022 women's football is already in a completely different place.

WE 𝒘𝒂𝒊𝒕 𝒊𝒔 𝒐𝒗𝒆𝒓 ...



🎉 # WEURO2022 IS HERE 🎉



Who are you supporting 🤩⁉️ pic.twitter.com/CuqorB7ZVd

- UEFA Women's EURO 2022 (@ WEURO2022) July 6, 2022

Even before the opening whistle, the number of tickets more than doubled and the organizers hope to reach a sale of more than 600,000 during the tournament, and even more.

Ticket prices: between £ 5 and £ 50. Women's football has received a huge boost this year thanks to Barcelona.

Twice over 90,000 spectators came to the Camp Nou to see Alexia Puyas and her teammates in the quarter-finals and semi-finals of the Champions League.

And these are the numbers that Barça's men's team failed to bring this season.

2022 was the year that millions around the world - women and men - fell in love with the industry.

And as the number of viewers grew, so did more money flow into women's football: from sponsors, TV districts, from the sale of merchandise.

And when there is more money, as the sport becomes more professional, so does the level - which attracts more fans, who previously did not want to watch the games.

A thing drags a thing.

London Bridge decorated ahead of opening, Photo: Reuters

Speaking of money.

UEFA will distribute 16 million euros to the participating teams - double the amount paid in the previous championship. The team that wins the title will receive (if they win all its games) more than 2 million euros. Know that the revolution is already here.On the websites of the Guardian, the Times, and the BBC, and even in the popular Sun and Mirror, women's football stars in the headlines.Along with the reports of Cristiano Ronaldo, Gabriel Jesus and Darwin Nunez, articles about Lauren Hemp, Alan White and Beth Mead appear.

And no one does good to anyone.

This is not affirmative action.

The rating speaks.

The crowd of sports fans in England follows every step of the "Lions", who are the players of the England national team.

All championship games will be broadcast live on the BBC.

And in Israel, too, all the championship games will be broadcast for the first time (on the Charlton channels).

43 countries in Europe will broadcast the games, and in fact there is no significant country in the world that will not be able to watch the championship.

"The Lions", yesterday at Old Trafford, Photo: Reuters

178 million TV viewers watched the 2017 Euro Games in the Netherlands.

It is clear to everyone that this record will also be easily broken.

The forecast is for more than a quarter of a billion viewers.

And here's another impressive record: almost 100,000 of the tickets were sold to foreign fans, who will come to England from 99 countries all over the world.

And yes, several dozen fans will also come from Israel, who are not willing to give up the real experience.

This, of course, also has economic significance.

The forecast is that the euro will generate revenues of around £ 55 million, mainly in the tourism and restaurant industries.

This is a different audience than what we are used to seeing in men's football.

According to data provided by the English Association 43 per cent of tickets were purchased by women. Another 21 per cent were purchased for boys and girls, boys and girls, under the age of 16. England had previously hosted the European Women's Championships, in 2005. But what a difference. So, before For 17 years only eight teams took part in the tournament, compared to 16 this time.The games took place in small stadiums in the north of England, and were not broadcast live.The final match between Germany and Norway took place in Blackburn, not Wembley.There were only 21,000 spectators.

All the actresses were amateur then and they all had extra work.

Today almost all actresses are professionals, and many of them earn over 100,000 euros a year.

The really big stars earn millions more from the products they advertise.

Yes, Spain's Alexia Potias, who will unfortunately miss the tournament due to a tear in the crossbar, Norwegian Edda Hagerberg, Dutch Vivian Midma and Lika Martens and England's Lucy Bronze are superstars in their countries today.

Famous no less than the male stars.

The level of interest is no less than for men, Photo: IP

Baroness Sue Campbell, chairwoman of the English women's division, said this week: "We have two goals: for this championship to break all records and for it to create a legacy that will boost industry growth." In other words, England aim to win the European Championship for the first time in history Men: A year ago, Gareth Southgate's team lost in the Euro final to Italy in a brutal penalty shootout at Wembley.

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Source: israelhayom

All sports articles on 2022-07-06

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