PSG welcomes a new partner since Thursday: the FDJ (Française des jeux) via its sports betting brand ParionsSport.
The two entities formalized their agreement at the start of the summer via their social networks and by press releases.
ParionsSport replaces Unibet and settles for the next three seasons at the Parc des Princes.
All for a contract estimated above 5 million euros per season for PSG, at the same level as the other “premium” partners who have recently arrived.
Like GOAT, the global digital and American lifestyle platform, which now finds a place on the left sleeve of Parisian jerseys.
ParionsSport therefore joins GOAT but also ALL, QNB, VisitRwanda, EA Sports or Orange as “premium” partners.
🆕 @PSG_inside 🤝 @ParionsSport https://t.co/hPGUGyD13H
— Paris Saint-Germain (@PSG_inside) July 7, 2022
"We are proud to be associated with such a popular and successful club," explains Richard Courtois, director of sports betting activities for the FDJ group.
This long-term partnership strengthens our position as a major player in sports betting in France and will allow us to share exclusive experiences with all the club's fans”.
In its press release, the club details: “The ParionsSport online and ParionsSport point of sale brands will be displayed as soon as the French championship resumes as a Premium Partner of the Paris Saint-Germain men's professional team.
They will benefit from high visibility within the Parc des Princes and on the club's websites and applications”.