Hapoel Tel Aviv, a small club: The Nissnov brothers' transformation is complete

The hysteria at Hapoel Tel Aviv after the cancellation of the Eisen deal put the last stamp on turning the Reds into a small team.

This is how it was when the Nisnovs became a big club for a greenhouse that grows players for other teams and lives year after year on the sale of its assets

Moshe Boker

15/07/2022

Friday, July 15, 2022, 3:00 p.m.

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We ticked off: Today's summary clip, 13.7 (Sports 1)

That's it, it's over.

Dreams shattered, optimism faded, one could begin to get used to the new reality.

Hapoel Tel Aviv has not been among the top four in Israeli football for years, but something happened this week that gave the final stamp: Hapoel Tel Aviv is a small club, a club that has lost the dream of enjoying the coveted title in Israeli football 'Big Four', a title that does not bring regular titles. But it has a lot of respect in it.

And in the reality of Hapoel Tel Aviv, respect is also something.

But that's it, the title is long gone.

This week the honor also went.

Hapoel Tel Aviv, in its new format, is a small club.

And why exactly this week you ask, after all, Hapoel Tel Aviv has not been part of the championship fight for years, for years it has been fighting for promotion to the top playoffs, for years it has suffered blow after blow in the derby games, for years they have been dreaming of returning to their all-time favorite title: The great '.

The person who gave the stamp for turning Hapoel Tel Aviv into a small and poor team is Jackie Ben Zaken, the owner of MS.

Ashdod, another small team in the Premier League, even smaller than the Reds.

The decision of Jackie Ben Zaken, the (unofficial) owner of Ashdod, to cancel the purchase of Shai Eisen caused a great shock among the owners of Hapoel Tel Aviv.

It was difficult to tell who among the owners of the club had heart palpitations, who almost needed medical attention and who was still in shock from the cancellation of the deal.

If anyone still needed proof that the Hapoel Tel Aviv club has become a small club in Israeli football, he received it this week.

Old Jackie put the stamp.

Eisen (Photo: Ariel Shalom)

You can cuddle up to history, you can remember the great days of the club, the amazing double season with Guttman and Zahavi.

You can tell your grandchildren about the dream trip in Europe with Dror Kashtan, including the victory over Chelsea, there are many great moments that you can remember.

And worth remembering.

These moments will never come again.

At least not in the near future.

If until now the Nissnov brothers' conduct was under the radar, this week Jackie Ben Zaken turned on a big red projector and the secret of Hapoel Tel Aviv was revealed.

It used to be a big club fighting for all the titles, one that gives a fight to Shahar, Goldhaar, Barkat and other owners with deep pockets as well.

They managed to bring Khodorov the best Israeli stars.

It was not always for the highest bid, sometimes it was because of the strong desire of leading players to reach Hapoel Tel Aviv.

There was something of a Hapoel magnet in it.

The grief and shock expressed by the heads of Hapoel from the cancellation of Shai Eisen's sale deal to Ashdod, only illustrated the abyss into which the club has fallen.

The NIS 700,000 that Ashdod froze, at least for now, led to a storm in the club, to a fatal blow to the team's plans for the transfer of control in the budget and all this is happening by a small club in Israeli football that decided to cancel the purchase deal.

From the abyss to which Hapoel Tel Aviv has slipped, it is difficult to return.

With all due respect to the financial damage, Anusha has said, this is a moment when Hapoel Tel Aviv has become a kind of Maccabi Petah Tikva for beginners.

The Nisnov brothers are not in the league of the rich owners in Israeli football (they are not to blame), they have no deep pockets and they said from the first moment that they came to save the club from liquidation.

From that moment on they also said they had no problem selling it to a person with deep pockets.

There are those who claim that they are just talking, and not really excited about releasing the club.

What's wrong with them?

Why should they sell?

They broadcast all the time they want to sell, they are willing to give the group away for free, they do not find a buyer, they are constantly whining and not doing much.

At least that's how it looks.

Once they decided to emulate the neighbors from Petah Tikva, they got on the wave.

You don't have to bring a lot of money from home, you can be Maccabi Petah Tikva for the rich or Bnei Yehuda for the poor.

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From this abyss it will be difficult to return.

Itzik Nisnov (Photo: Kobi Eliyahu)

The Nisnov brothers have set up a production line of young players in the youth department that is worth a lot of money, this production line is what keeps them in the club, not only above the water, but also establishing their hold on the team.

The Nisnov brothers realized that they should nurture and grow young talents, take advantage of the marketing machine still living on the big name 'Hapoel Tel Aviv', sell and put money in the coffers, arrange the guarantees for control and move on.

For another gray season, for another dream of a top playoff and that's it.

If there is luck, if there is a good lottery and maybe a referee's mistake, it will be possible to climb a few more places in the table and the cup.

The Nisnov brothers took from Hapoel Tel Aviv its hallmark, they hid from it the hunger for titles, the ability to once again be part of the exclusive club of the 'Big Four'.

The owners of Hapoel Tel Aviv are enthusiastic about the fact that the club sells thousands of subscribers.

Well, what do the ardent fans have to do, buy a Maccabi subscription?

It is clear that the fans, those who still buy subscriptions and go to every game of the team, do so mainly to save something from the honor of the club.

Save something from the icon they grew up on.

If the club is crushed, the team is weak and gray then they will at least fight for the honor.

They will give a fight in the stands to prove that Hapoel Tel Aviv remains a big club.

Bnei Yehuda fans expelled Barak Abramov after he sold all the stars the team had from the neighborhood.

The owners of Hapoel Tel Aviv have decided to go to auction to turn Hapoel Tel Aviv into a neighborhood.

There are big clubs in Europe that can not handle the big money of the oligarchs, they raise players, sell them at high prices and thus generate a budget for the coming seasons.

These clubs give up the fight in Europe in advance, but have always stayed in the fight for all the titles in their local league.

For example Arsenal in England, for example PSV.

Eindhoven and Ajax in the Netherlands, and there are many more examples.

They always made sure to stay at the top of the local league.

Hapoel Tel Aviv decided to change the machines in the factory and produce players for other teams.

Hapoel Tel Aviv has sold players for almost NIS 10 million in recent months.

A weak and gray group that is just thinking how to sell.

Sharon Nisnov (Photo: Udi Citation)

Farley Rosa moved to China, Danny Grupper to Ludogorets, Maccabi Netanya exercised the option on Raz Shlomo, Carbach bought Marco Jankovic, and Shai Elias was sold to Hapoel Beer Sheva.

The Nisnov brothers are now busy selling Doron Leidner for about 2 million euros.

And of course there is the Shai Eisen deal for Ashdod.

The Nisnov brothers will try to get an old man to take Eisen by force.

They built on that money.

They are building on the court.

And there is also the happiness of Davida in line.

Omar Boxenbaum, Hapoel's new professional manager, said when he took office that Davida would only be sold to a team abroad. Save money for next season.

In contrast to Bnei Yehuda and Maccabi Petah Tikva, Hapoel Tel Aviv has a solid base of fans who purchase about 8,000 subscribers, in terms of revenue from the crowd and sponsors, they remain a large club.

They have an excellent youth department, a very strong brand, but the Nisnov brothers have turned Hapoel Tel Aviv into a transition station for a new team.

It is natural to sell players to Europe, it is also natural to sell a player to a very rich club for good money, but to run like a poor man in the doorway to sell a player to a small team like Ashdod, just to arrange another guarantee in control and keep your hand in your pocket?

Even the public relations experts who still remain at the club will not be able to repair the image damage suffered by the club.

Hapoel Tel Aviv wanted like a poor man in Fatah, only to sell players throughout the league.

Raz Shlomo (Photo: Berni Ardov)

Hapoel fans have threatened to take action against the owner, such as a boycott of subscribers.

They want to see not only a strong team, they want to see a horizon for the club, they want the owners to leave them some of the respect taken from them.

Betar Jerusalem fans expelled Moshe Hogg. Even if Hogg does not sell Betar, he is actually outside the club.

Bnei Yehuda fans expelled Barak Abramov.

Hapoel fans may emulate the track of Betar and Bnei Yehuda fans and make the club owners go, even if they can not find a buyer.

The Nisnov brothers and the junior partners in the club must save themselves. It is impossible to ignore the fact that they saved Hapoel from liquidation, but sometimes, liquidation is better than a prolonged stay in respiratory intensive care. M.

If the owners of Hapoel do not want to feel the hole in their pocket following a subscription boycott and a boycott in the purchase of tickets for games, they should give the fans some relief.

The Nisnov brothers love to dream, even their fans.

For dreams to come true, something needs to be done, there needs to be a good reason for optimism and the next few days may be critical.

Fans want to see Alan Ozbolt arrive at the Khodorov complex.

Fans want to see El Yam Kanzapolski, a player of the Israeli youth team who made an amazing tournament with the European Championship team, sign a new contract and become a car player.

Kobe Medicine seems to have disappeared last summer.

If the coach is around, he should insist that Hapoel Tel Aviv will not be the last refuge for players in the Premier League.

After all, in the end, despite all the smiles for the camera, he will pay the price for failure first.

He already knows the script from the first film.

We're going to have an amazing league next season.

A fascinating battle between three teams: Maccabi Haifa, Maccabi Tel Aviv and Hapoel Beer Sheva.

Imagine what kind of league we will have if Hapoel Tel Aviv and Betar Jerusalem return to the Premier League. We will have a great league. There is no league in the world where there are five big teams fighting for the championship. In fact there is, the English League. The tension is yes. But in order for Betar and Hapoel to be buyers, they need to be sellers.

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• Hapoel Tel Aviv

• Sharon Nisnov

• Itzik Nisnov