Tour de France: the city of Paris associates its name with the B&B Hotels team

The City of Paris will associate its name with the Breton team B&B Hotels, indicated the manager of the cycling training, Jérôme Pineau, at the start of the 21st and last stage of the Tour de France on Sunday.

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• The route of the Tour de France 2022

• The general classification of the Tour de France

“It's Brittany that goes up to Paris to be bigger.

Paris has all the vocations to become a city of cycling and a great cycling club, it's the only major sport that Paris lacks

,” he said.

According to the newspaper

, the agreement provides for the use of the Paris name and logo as part of an image partnership, while awaiting the arrival of a private sponsor who would add to the name. of "Paris Cycling Club" (PCO) on the team jersey.

“The communication power of the name of the City of Paris attracts people to help us grow financially

, explained Jérôme Pineau.

The project will bring together a men's professional structure, a women's team and an academy of young riders.

"The women's team will be based in Brittany, the academy will be Breton and Ile-de-France, and the Maison du vélo will be based in Paris," said the manager of the B&B Hotels team.

“We want this project to be at the service of sport and local clubs, in particular the PCO”

, tweeted Emmanuel Grégoire, the first deputy of the mayor of Paris Anne Hidalgo, who must confirm the announcement after the arrival of the Tour on the Champs-Élysées.

Didier Quillot, former boss of Orange and executive director general of the Football League, is behind this “city branding” project aimed at promoting a city through professional cycling.

"We had this idea because Paris has the ambition to be the world capital of cycling (...) We also had in mind that in two years, the 2024 Olympic Games would be held in Paris", declared Mr. Quillot to L'Équipe, specifying that "no public funds will be spent by the City of Paris".