The league management signed a contract this morning (Tuesday) with the UNIV company that will be trusted to build and maintain the OTT platform.
The league director and the UNIV company, which has a lot of experience in the field of entertainment and sports in Israel and especially abroad, will join forces in order to reach the best product that can be offered to Israeli basketball fans.
The director stated: "During the last month we are in the midst of a difficult but exciting challenge and this signing is the first step towards completing our goal regarding independent broadcasts. The new platform will offer fans at home the option of watching games via smart TVs, computers and mobile phones. In the coming weeks we will establish You are the best team that will march with us towards the goal.
The chairman of the administration, Shmuel Frankel: "This is the beginning of a new and exciting way.
We are very happy and looking forward to taking this step.
The OTT platform is the future and we want to be part of it.
It is time to move towards innovation that will boost the viewer's experience a few steps forward.
This move, like everything we have done to date in the league management, was done with the teams and the fans of Israeli basketball in mind and we will continue to act on their behalf.'
Emery Trauba, VP of Business Development at UNIV: "There is no doubt that the experience of watching sports events has changed in recent years, the television sets and new broadcasting technologies are creating a revolution that attracts millennials and members of Generation Z with high standards when it comes to the experience of watching sports events, as those who are at the forefront The OTT industry We are excited to bring this technological news to the director of the basketball league.
We at UNIV provide an end-to-end solution for over 100 sports platforms worldwide, from content management and processing, commercial logic integration to end-to-end application development for all platforms - smart TVs, mobile and web portal.
As someone who holds Israeli basketball dear to his heart, I am excited to bring our capabilities to the league's management in basketball, who did not hesitate to embrace innovation and bring unprecedented news to basketball fans in Israel.'
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