Hapoel Tel Aviv announced this morning (Wednesday) a new main sponsorship agreement with the "Vegan Friendly" association, with the aim of encouraging the public to reduce animal nutrition and reduce damage to the environment.
As part of the new move, Vegan Friendly will provide the main sponsorship to the Hapoel Tel Aviv basketball team, which will henceforth be called: Hapoel Vegan Friendly Tel Aviv.
After 'End of the World Steak', the campaign that raised awareness of the environmental cost of animal nutrition, Vegan Friendly is gearing up and embarking on another significant public campaign, with the aim of encouraging the public to reduce animal nutrition and reduce damage to the environment.
The value of the deal and the main sponsorship that was signed is about one million shekels, and during the coming season the two associations will work together to promote a healthier lifestyle and reduce animal nutrition, which harms the climate and the animals.
Together, the associations are expected to conduct a wide variety of activities, and the players' uniforms will have a 'Vegan Friendly' logo emblazoned on them.
The club stated: "This is an important and significant step, which puts veganism at the heart of the Israeli mainstream, and it was done through the first of its kind in Israel to connect two associations, which will work together for a better and greener future and a healthier diet."
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