With the entry of the President of the State Yitzhak Herzog and his wife Michal into their positions, the perception that sports are a powerful generator of growth in Israeli society was adopted in the President's House.
As a result, it was decided to establish a project that would operate in the spirit of this concept, and would emphasize three central flags that have a profound effect on Israeli society: the empowerment of children and youth from the social and geographic periphery, the promotion of women in sports, and the promotion and integration of people with disabilities.
Each of the flags will be awarded signals according to indicators that will set the standard for equal opportunities as a leading value.
The joint venture will take place under the leadership of the President's House and the Ministry of Culture and Sports.
Partners in it are the chairmen, CEOs and CEOs of the sports director, the directorate of the soccer leagues, the soccer association, the basketball association, the Israel Association for Disabled Sports, the Toto, the director of the Women's Basketball Premier League, the Wingate National Institute for Sports Excellence and Athena - the Center for the Promotion of Women's Sports in Israel
At the same time, a leading forum was established at the President's House to deal with the beneficial relationship between the world of sports and Israeli society.
The forum, which convened for the first time in May, chose to focus on "social mobility", as the main theme under which emphasis will be placed on the three flags at the core of the project.
CEO of the President's House, Eyal Shuiki: "Sport has the ability to promote long-term value processes that will affect the entire Israeli society, perhaps more than any other field.
I am proud that the President's House leads an activity to promote equal opportunities in Israeli society and to create social leadership.
The values chosen to lead the project are valuable core values that stand and will continue to stand before our eyes at the President's House.
The partnership that is the foundation of the project is a force multiplier in every sense, and it brings with it good news for Israeli sports - true social equality of opportunity.
I am happy to announce the joint departure for this challenging and blessed journey, and thank all the partners and groups that take part in it.'
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