For the first time in world football, an unprecedented sponsorship agreement with one of the international technology giants for a football league.
The entertainment platform Tiktok will provide secondary sponsorship to the ONE ZERO league and thus make history when it deploys its sponsorship for the first time on a football league.
The league manager
Tiktok's sponsorship will first of all be reflected in the social network;
ONE ZERO League teams together with the manager will regularly operate a Tiktok account (about 15 accounts), produce and upload exclusive content, collaborations with influencers, live broadcasts behind the scenes and more.
In addition, the deal will include signage on the fields, sponsorship on the players' vests (during warm-ups) and the ball stand.
The chairman of the league directorate, Erez Kalfon: "The joining of Tik Tok among the sponsors of professional football is another sign of the success of the strategy that has been implemented in the digital activities of the directorate and the teams in recent years and aims to make Israeli football dominant and influential.
"We are happy that Tiktok recognized the potential inherent in this collaboration. I am sure that together with Tiktok we will continue to increase the number of fans who come to the stadiums, watch the games and follow the manager and the league teams on the networks. The league manager will continue to economically and commercially strengthen the soccer industry in Israel."
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