"A World Cup that cost thousands of lives": the creative protest of the Danes in Qatar

The clothing company "Hummel", which adopts the Danish national team and whose headquarters are in the country, unveiled the new shirts with a particularly poignant message against the host country that violates the rights of human life

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09/28/2022

Wednesday, September 28, 2022, 8:23 p.m

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Not only do the protest measures against the World Cup in Qatar not stop, but as we get closer to the opening whistle of the World Cup they are increasing.

This evening (Wednesday) it was the clothing company "Hummel" that decided to express a strong protest against the holding of the games in Qatar following the state's violation of human rights, and it used its abilities to the fullest when it conveyed a sharp, clear and rigid message by revealing the uniforms of the Danish national team.

"Hommel", a German clothing company whose headquarters are now in Denmark, also sponsors the Danish national team, and this evening it unveiled the team's uniforms for the World Cup alongside clear and harsh messages regarding the violation of human rights in Qatar.

Watch the uniform of the Danish national team and the protest message

View this post on Instagram

A post shared by Hummel Sport (@hummelsport)

View this post on Instagram

A post shared by Hummel Sport (@hummelsport)

In two different messages posted by the company on the Instagram account, which were of course also used to reveal the new uniforms of the Danes, the name "Hummel" was written: "With the new uniforms of the Danish national team we want to present a double message. Not only were these uniforms inspired by the greatest national team in the history of Denmark in Euro 1992, but that through these uniforms we also want to protest against Qatar and its violation of human rights. This is why we have reduced all the details and symbols on the new Denmark national team shirts, including our brand symbol. We do not want to be visible during a tournament that has cost thousands of people their lives. We support the national team Denmark all the way, but that doesn't mean we support Qatar as the host of the World Cup. We believe that sport should unite people, and when that doesn't happen we want to protest against it."

In another message written by "Hummel" in which Denmark's third outfit for the World Cup was revealed, in black, it was written: "Black. The color of mourning.

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Tags

• Denmark national team

• World Cup 2022

• Qatar 2022