Sport and NFTs join their paths again.
LaLiga has presented this Thursday a new platform of digital collectibles with official license, which bears the name of "LaLiga Golazos".
The digital assets that LaLiga will put up for sale from next October 27 correspond to iconic moments of Spanish football, which will be renewed every day.
The company in charge of the project is Dapper Labs, one of the most successful companies in the world with this type of collection.
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One of the collectible "moments" that LaLiga will put on sale from October 27
Video: The League
These Canadian developers have already done the same in the United States with the NBA.
Since they launched the North American league series, they have generated more than 1,000 million dollars in sales, spread over almost 22 million transactions.
However, its rapid rise in 2021 has not been continued in 2022. After reaching its sales peak in February 2021 (224 million dollars in that month alone), transaction profits have fallen by around 360% if the first 9 months of 2022 are compared with those of the previous year.
In September 2022 they have invoiced 4.6 million in sales, the lowest figure since December 2020.
The acronym for NFT translates into Spanish as "non-fungible token", that is, they are unique assets that cannot be modified or exchanged for another that has the same value.
They are assigned a kind of digital certificate of authenticity and their author, owner, starting value and all acquisitions or transactions that have been made are recorded in their metadata.
It can be compared to a lithograph, which has a limited number of copies.
You could also get a copy, but it would have another value, since it would not be the original.
This is how NFTs work, but digitally.
The idea of LaLiga is to release 30 new actions each date, which will include the highlights of the day: saves, great defensive actions, goals and assists.
LaLiga has held the audiovisual rights to the competition since the 2005/2006 season, so the virtual collection will also include historical moments from the last two decades.
These "moments" function as virtual trading cards in motion, include data and can be shared on social networks.
Within the collection there are four types of assets depending on the importance of the play.
Depending on these categories (normal, uncommon, special or legendary) the prices of the virtual packs vary.
The buyer will know what kind of plays they are going to get before making the transaction, but not which one in particular.
The Dapper Labs System
It allows you to pay with a card and not necessarily with cryptocurrencies as it happens with other cryptoactives.
The Spanish league and the clubs that participate in it will get money through the sale of packs, but they will also receive commissions for the transactions that take place between the buyers.
All operations are carried out on the same platform, where there is a virtual wallet to store the digital trading cards.
Assets change in value, which makes NFTs an investment closely linked to marketing and not just collecting.
Cádiz players celebrate salvation last season in Vitoria. Juan Manuel Serrano Arce (Getty Images)
Football gradually embraces digital assets
Canada's Dapper Labs
is not the first company dedicated to digital assets to enter the world of football.
FIFA announced last May a collaboration agreement with the American platform Algorand
,
to carry out
digital collectibles from the upcoming World Cup in Qatar.
NFTs have a close relationship with cryptocurrencies, although in a certain way they are opposites: the first ones are unique, that is, they are not interchangeable, while in the case of the second one currency does not matter, they all have the same value, it is That is, they are perfectly interchangeable.
Faced with the ban on the advertising of bookmakers in sports, these companies in a booming sector are beginning to be their substitutes on the websites of the teams and even on the front of the shirts.
This is the case of Cádiz, which reached a sponsorship agreement in September 2021 with the Turkish cryptocurrency company
Bitci.
However, the experience has not been very positive, since the Andalusian club decided to end its relationship with the company this summer due to payment delays.
Bitci
alleged bureaucratic problems with the Erdogan government that prevented him from regularizing his economic activity, but he owed a very large amount of money, as confirmed by the Cadista president.
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