After a decade, a new chairman will join the administration of the basketball league next month.
Today (Friday) the members of the board approved the appointment of Ari Steinberg to the position.
After his election to the position, Steinberg shared: "Great excitement to enter the position, I arrive very ready for this position and it is exciting."
I really like basketball, we will not touch specific teams, we come to manage and promote basketball and our league.
I come from the business, branding, marketing sector and that's where I want to take the league.
At the end of the day, we must not forget that sport is a supreme value and is very important in both education and entertainment, and we will have to combine these two worlds."
"We have one common goal and we are all together for the sake of basketball, my personal ambitions are not important, I am here to promote basketball and bring more money and fans to the courts, whether it is the youth or the retirees who are definitely the target audience, in addition to the women who are important on the courts, and I hope we will be able to bring them all ".
"I think that a person who comes from the business sector is important for the league in order to raise its marketing level and its entertainment, but the most important thing is that the audience comes because it brings the color.
We need some calibration in the conduct, which will be less emotional and personal, and more systemic, and it is my duty to make all the parties act together for the sake of Israeli basketball."
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