This is also the Ronaldo effect.
Much more than an incredible sportsman, Cristiano Ronaldo is also and above all a brand all on his own, and an incredible machine for creating likes.
The most followed human on the Instagram social network, the first and only to have more than 500 million subscribers on the platform, the Portuguese brought his unparalleled digital celebrity to his new club.
At the time of announcing the signing of Cristiano Ronaldo this Friday, December 30 in a joint publication between the official account of the club and that of the player, the club of Al-Nassr had, thus, only a little more than 830,000 " follower”.
The account's follower count could be seen increasing visibly, gaining several dozen followers per minute.
An effect that was obviously felt on all of the club's social platforms, to a lesser extent than their Instagram account, however.
This Sunday, he billed 5.7 million, an increase of almost 600%.
Wow.
@AlNassrFC_EN insta minutes after announcing Ronaldo's signature @eurofootcom pic.twitter.com/K83Ut6b48L
— Tony Perry (@djtonyperry) December 30, 2022
Before being relegated in the rankings by the posts of a victorious Messi in the World Cup, one of which became the most liked in the history of Instagram, Cristiano Ronaldo was in very good places in the top 10 of posts the most liked photos on the entire platform.
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It is on his account that the photo, taken from a campaign with Louis Vuitton, in which we see him playing chess against Leo Messi had made the best scores.
To date, the Portuguese still has three of the ten most "liked" photos on Instagram.
An indicator like any other of the impact that this transfer to Saudi Arabia will have in the small world of football.
