A fine example of back-pedaling as reported by La Montagne on its site on Monday.
The "Volvic France" account published a tweet of congratulations to brand ambassador Antoine Dupont on Monday morning after the victory of Stade Toulousain in Clermont (13-32) as part of the 14th day of the Top 14 the day before.
Congratulations to Antoine Dupont and his team, we are proud of our ambassador”, said the post in question, before disappearing from the networks.
Screenshot of the tweet deleted by Volvic.
The tweet aroused the ire of supporters, before Volvic made the wise decision to take it down.
The brand was quick to make amends and apologize flatly.
As La Montagne reports, many Auvergne supporters were offended that the famous Auvergne brand added more after the rout of the team from its territory against Toulouse.
Especially since Volvic is a partner of the ASM.
Anthology of reactions to this communication error among Auvergne supporters, reported by La Montagne: “You take the region’s flagship and historic club for a mop.
Do you realize the image you give?
“I really struggle with this.
Volvic who celebrates a defeat of Clermont, how sad to betray his land to this point...";
"When a Puydomoise company congratulates the adversaries of ASM, the club of which it is a partner...";
"The water cycle in Auvergne: born in the heart of volcanoes, dead in the eyes of Clermont supporters..."
Contacted by the regional daily, Christine Raphanel, the brand's communications manager, undertook to put out the fire: “It's an absolutely clumsy tweet.
But it was not generated directly by our teams and necessarily the local and strong partnership that we have with the ASM was not taken into account.
We are very proud that Antoine Dupont is our ambassador.
He's a great sportsman.
But we are also very proud to be a historic partner of ASM Clermont.
We apologize to the club and all its supporters.
We are really sorry for this tweet and we would like to remind you that we are behind ASM Clermont.
But after that, not sure that the Jaunards stick to water … Mineral water has been a partner of the captain of the XV of France since last summer.