The pinnacle of motorsport has always attracted car companies: you can become a legend on the race track – or you can ruin your image.
It's come and gone over the decades, only the Italian sports car manufacturer Ferrari has always been there.
But large corporations are also drawn to Formula 1. While the entry of the German VW subsidiary Audi is certain for the 2026 season, an announcement from General Motors recently caused a stir: The US giant wants to bring the name of its luxury brand Cadillac to the starting line.
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