The International Olympic Committee announced today (Monday) that all European media rights for the four Olympic Games between the years 2026-2032 have been awarded to the European Broadcasting Union (EBU) and Warner Bros. Discovery.
Following the launch of the IOC's competitive tender, the European Broadcasting Union and Warner Bros. Discovery have submitted a joint bid to acquire all media rights across 49 European countries for the Milan Cortina 2026 Olympic Winter Games, the Los Angeles 2028 Olympic Games, the 2030 Olympic Winter Games and the Olympic Games in Brisbane 2032, as well as for the Youth Olympic Games during the period.
In 2014, the Discovery Group bought control of Eurosport, so we saw the last Olympic Games and the upcoming one in Paris 2024, the games on the various Eurosport channels as well as on the sports channel that purchased the broadcast from them.
But soon, with the agreement together with the European Broadcasting Union, in 2026, the Olympics are expected to be broadcast here11 the member of the EBU, this is if it continues to exist, when recently there were talks about closing the public broadcasting.
International Olympic Committee President Thomas Bach said: "We are delighted to have reached a long-term agreement with two of the world's leading media companies. The European Broadcasting Union and its members provide unprecedented broadcasting expertise across Europe through the recent combination of Warner Media and Discovery, which represents one of the The world's largest media and entertainment across all genres and platforms. Such a long-term agreement provides critical financial stability to the sports world, and ultimately supports the athletes themselves."
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