PSG continues the tradition.
To celebrate the Chinese New Year, the Parisians will wear a special jersey on Sunday against Reims.
Like last year, Parisians have decided to pay tribute to the Chinese community.
The names of PSG players like Kylian Mbappé, Neymar or Messi will be written in Mandarin.
Advertising messages will also be aimed at this event.
Chinese personalities should also be present at the Parc des Princes on Sunday.
For the Year of the Rabbit, the @PSG_inside first team and the @PSGLGD_ team wish you happiness and prosperity for the coming year!
#ICICESTPARIS 🔴🔵 pic.twitter.com/oPfEbKvKpl
— Paris Saint-Germain (@PSG_inside) January 23, 2023
PSG's interest in China is nothing new.
Among its partners, the Parisian club has several from China such as the Mengniu group, a dairy brand, or PingAn, an insurance company.
In addition, it has an office in Shanghai.
PSG have also unveiled the visual identity of their Fourth kit alongside Jordan Brand.
🆕⚡️⬛️
The new #PSGxJordan collection 𝙁𝙤𝙪𝙧𝙩𝙝 22/23 ✨
🛒▶️ https://t.co/Mz47wSjiH8 pic.twitter.com/vBOxtyiC2j
— Paris Saint-Germain (@PSG_inside) January 23, 2023
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