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Joke: "Visit Saudi Arabia" will be the sponsor of the Women's World Cup in soccer Israel today


FIFA is about to approve the move that is already receiving criticism due to the few women's rights in the Arab country • "Whitening Saudi Arabia"

Apparently there is no limit to hypocrisy.

FIFA is about to approve one of the most delusional moves ahead of the Women's World Cup in soccer, which will be held this year in Australia and New Zealand.

Apparently, as usual, it's all about money, but many are sure that this is an unsuccessful joke - "Visit Saudi Arabia", a company that promotes tourism in the Arab country, is going to be the sponsor of the championship.

The criticisms are already being heard loudly, due to the fact that this is a country where women's rights are few, and now in FIFA, the American journalist Laura Bassett accused: "Saudi Arabia is being whitewashed."

Women's rights in Saudi Arabia are regularly criticized, photo: AFP

In Saudi Arabia, women were allowed to enter soccer fields for the first time only in 2018, when only two years later a local women's league was established, which also operates under restrictions.

Blaming fingers are also pointed at the biggest soccer stars.

To the past of Cristiano Ronaldo who signed with the Saudi team Al Nassar, and also to the past of Leo Messi who became the ambassador of the Saudi Ministry of Tourism.


He is also part of the problem, photo: AFP

"As long as you don't reform human rights, it's no wonder that Saudi Arabia is accused of starting a race to whitewash itself," said Felix Jakens, spokesman for Amnesty Britain.

Jakens also accused FIFA of improperly using an image of the England women's team to promote the controversial sponsorship.

🇸🇦 Visit Saudi set to be announced as 2023 Fifa Women's World Cup sponsor

⚽ Lionel Messi also has an endorsement deal with Saudi tourism board

💬 @AmnestyUK's @felixjakens: 'Fifa shouldn't allow its premier women's tournament to be used for sportswashing'# WWC23 #SportsBiz

— SportsPro (@SportsPro) January 30, 2023 Were we wrong?

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Source: israelhayom

All sports articles on 2023-01-31

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