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Kings League: how Pique seduces young people and tries to revolutionize football

2023-02-09T09:50:35.912Z


The Kings League is making a lot of noise in Spain. This 7-a-side football competition created by Piqué brings a change to current football and is a real success. And he has a future.


Who said football couldn't be played differently?

Just retired, Gerard Piqué launched himself into the world of business.

But the Kosmos boss hasn't totally given up on football.

He even wants to revolutionize it with his “

Kings League

”.

Accompanied by Ibai, the most famous Spanish streamer on Twitch, Pique has created a 7-a-side football league that mixes the virtual world with the world of football.

A real championship between amateur players that attracts hundreds of thousands of people thanks to the entertainment it offers.

At the origin of the Kings League, there is the desire to seduce young people who "

no longer watch a complete match and who go more to the networks, alternative channels or multi-screens

" affirms Oriol Quérol, assistant to Piqué at Cosmos.

If young people don't want to watch football anymore, Pique wants to bring football to their eyes.

That's why he chose to broadcast his competition on Twitch in order to "

revolutionize the...

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Source: lefigaro

All sports articles on 2023-02-09

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