Over the years, FIFA has received countless criticisms for the controversial decisions it has made. Another such one was received recently, with the appointment of model Adriana Lima as an ambassador for the upcoming Women's World Cup, which will be held next summer in New Zealand and Australia.
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A post shared by Adriana Lima (@adrianalima)
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According to the statement published by the world soccer body on Monday, the Brazilian model will "develop, promote and participate in several global initiatives", as part of her role as the first "fan ambassador" on behalf of FIFA. According to Moya David, a former Australian national team player and FIFA member from 2013
to 2017, this is an unfortunate decision.
"Seriously, FIFA, this is the ambassador we need as the World Cup approaches.
Is it blind on their part?" she wrote a few days ago on Twitter, along with this profile picture of Lima:
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In her past, among other things, Lima spoke out against abortion, claiming that it was a "crime".
On her LinkedIn account, David added and wrote: "I'm really confused by this marketing move. First of all, FIFA wants to send an LGBT audience to "visit Dubai". Who are they turning to now? From the beginning, the image of a model seemed a bit strange choice for an organization that wants to empower women And girls. Will the FIFA ambassador talk about body image?
Eating right?
Will she represent a large community of female players and fans who love this game because it shows what empowerment and equality can look like?"
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A post shared by Adriana Lima (@adrianalima)
"When a girl plays soccer, the world sees her differently," David wrote.
"Instead of complimenting her on her appearance with the beautiful dress, she is appreciated for a great save, or a great goal. She is admired for what she can do, and not for how she looks. This is the message that FIFA should echo.
How exactly is a model suitable for this?"
Lima herself refused to comment on the matter. Her publicist claimed: "Adriana has been promoting a healthy lifestyle for several years, and like many others, her position regarding LGBT rights and women's issues has evolved over the years."
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A post shared by Adriana Lima (@adrianalima)
View this post on Instagram
A post shared by Adriana Lima (@adrianalima)
On Monday, one of the most successful models of all time was present at the FIFA Awards of the Year, and said: "As a fan who comes from a humble background, I am grateful to have been chosen to serve as a fan ambassador, and to have been given such a big platform to bring fans even more into the game." Afterwards, she wrote on the Instagram account Her: "As a true Brazilian, soccer is in my blood.
It is a great honor to join the FIFA family."
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A post shared by Adriana Lima (@adrianalima)
FIFA President Gianni Infantino explained: "When you meet Adriana, you immediately feel her warmth, her kindness, how passionate she is about football.
She lives and breathes the industry, and that's why she can make a great connection between FIFA and the fans around the world."
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