Mónica Marchante, José Larraza, Eusebio Unzue, Alejandro Valverde and Rafael Fernández Alarcón, in the presentation.
“We are the authentic ones,” says José Larraza, the creator of
The Day Less Thought,
the documentary series with an embedded camera that narrates the adventures of the Movistar team during the cycling season.
The undisguised pioneering pride with which he claims this is fully justified.
The series invented a genre.
He opened a path, as great mountaineers do, through which many imitators have traveled later.
The fourth season (four 40-minute episodes to recount the retirement of Alejandro Valverde at the age of 42, the vicissitudes, fall and resurrection of Enric Mas, the year full of victories for Annemiek van Vleuten and the team's fight to avoid relegation from WorldTour in 2022) is broadcast on Vamos, by Movistar Plus, in a marathon session on Monday, March 27.
The first two seasons were released directly on Netflix, the
streaming
platform that has become a major player in the world of sports without having to resort to the excessive expense of buying live broadcast rights.
With already established series such as
Drive to survive
(about the Formula 1 season),
Full swing
(golf) or
Breaking point
(tennis circuit), it has achieved, apart from benefits and increasing the audience of the competitions broadcast by the competition, rejuvenating the image of sports and offer a new narrative to a younger audience.
The Tour de France is the protagonist of the new Netflix series, recorded last July with the collaboration of the race and eight teams, including the Jumbo of the winner, Jonas Vingegaard, but not the UAE of Tadej Pogacar, who accepted the cameras embedded in their day to day in exchange for 50,000 euros each.
It will be released before the month of June.
“The third season of
El día menos pensada
was released by us for Spain and then it was broadcast on Netflix for the whole world and with the fourth we hope to be able to do the same.
We are already negotiating with the platform,” says Rafael Fernández Alarcón, father of the idea for the documentary and head of sponsorships for Telefónica, the company that produces the series through Telefónica Broadcast Services (TBS).
“We seek with her to help make cycling a better sport and the closeness of the fans, her sympathy towards our team.
And we have measured the result and yes, the affection has increased”.
Netflix—230 million subscribers in 189 countries;
€30 billion in annual revenue—financed the first two seasons.
The following are issued without paying anything.
"All production costs, which are not low, are on us," says Fernández Alarcón.
"It is, basically,
branded content
[sponsored content]."
You can follow EL PAÍS Deportes on
and
, or sign up here to receive
our weekly newsletter
.
Subscribe to continue reading
Read without limits
Keep reading
I'm already a subscriber
