The fashion and lifestyle website TERMINAL X and the Olympic Committee signed a collaboration today (Thursday), in which the brand will design a fashion collection of the official uniforms for the Olympic team of athletes that will represent Israel at the Paris Games in 2024.
The fashion website will design a dedicated fashion collection and uniform for each of the Olympic athletes and will reflect the shared values between the two brands. Later, the collection will be sold online as a limited capsule collection to the general public.
Nir Horowitz, the company's CEO: "We are pleased with the cooperation with the Olympic Committee and are proud to design the uniform for the 2024 Olympics. The cooperation was born out of a common language and values of speed and excellence, we will do everything to add a lot of style to the team's uniforms."
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Yael Arad, Chairman of the Olympic Committee: "The uniform of the Israeli team on the largest stage in the world in front of billions of spectators is a statement, both sporting and national. We aspire that the uniform designed for us will reflect the history, culture and rich national identity of the State of Israel and at the same time correspond with the Olympic values by which we operate and compete."
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