Lionel Messi is leaving, and with him a part of his community. PSG has lost more than a million followers on Instagram since Saturday and the formalization of Lionel Messi's departure from Paris after two seasons spent in France. The account of the capital club on the social network went from 70 million to 68.7 on Monday morning, a loss of about 1.3 million subscribers in less than 48 hours.
According to the Instrack tool, which counts the evolution of the "followers" of accounts on Instagram, Paris Saint-Germain saw 285,483 subscribers on Saturday, against only 11662 the day before. On Sunday, they were 796,152 to desert, and they were already more than 113,000 this Monday morning.
A massive loss to be linked to the significant popularity enjoyed by the Argentine world champion on social networks. It is followed on Instagram by 467 million followers, an impressive total but still far behind that of Cristiano Ronaldo and his community of 587 million subscriber accounts.
Upon his arrival at PSG in the summer of 2021, Lionel Messi had, on the other hand, inflated PSG's popularity 2.0. After his signature, the account of the Parisian club had multiplied by ten its number of new daily subscribers. Paris Saint-Germain has since gained thirty million followers on this social network, and has also swollen its community on Twitter.
"Messi's contribution to the club's revenues was immediate, but it is also long-term: it allowed us to work on our brand image, to strengthen the sporting and economic attractiveness of the club, and to increase our revenues by weighing on negotiations with our customers, prospects and partners. In the end, bringing in Messi was a financial success. We notched the new value of the club. »