Maccabi Haifa today officially launched its cooperation with Adidas for the next four years. The event was attended by club vice president Uzi Mor, CEO Itzik Ovadia and adidas CEO Thibaut Durand. At the event, it was revealed that the shirt for the 2023/24 season will be on display on June 19, just under two weeks.
Alongside the event, the ranks of the champions are busy building the squad. Training will begin next week and in about a month the Greens are already looking forward to their first Champions League qualifying match. "It's a great honor that the three stripes connect with a team with the three stars," Durand said, adding: "We waited a long time to return to cooperation with Maccabi Haifa. The connection between adidas and the greens is natural and we have common goals.
"Football brings people together, so we have common values and we feel we are in the right place. We would love to make history together." On the shirt for next season, he added: "There aren't many teams in the world that wear green, so obviously there will be a special shirt, it will be officially introduced soon, on June 19."
Green CEO Itzik Ovadia was asked about the aspiration for excellence under Adidas and whether there will be new signings soon, saying: "For specific players, as you know, we will announce in an orderly manner. We work all the time and work hard, sometimes late into the night, to keep our team strong, good, accomplished and happy. That won't change, I promise we'll have a strong and good team.
"Efforts are being made so that there will be significant signings. We are hungry, we want to succeed in Europe and win a fourth championship. The connection on Adidas obliges us even more." He added: "The goal remains European qualification, a fourth consecutive league title, winning all the trophies. There is no change in this regard."
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Ovadia was asked about the success of the youth team players, Ilai Feingold, Anan Halaili, and Hamza Shibli and how they will integrate into the seniors in the future, and said: "I am full of pride, we have talented football players who are in Argentina and happy with the success of the national team. We want to see circles that close, so that we grow players into the first team and that they integrate. There is a high and difficult professional bar in the first team, but we will do everything to make it happen."
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