Great news for the French challenge engaged in the next America's Cup: the L'Oréal Group has just announced that it has become an official sponsor of the Orient Express Racing team, the two entities also joining forces as co-partners of the French youth and women's teams, in the first edition of the America's Cup women's version.
"We are delighted to be part of the America's Cup adventure, at this historic moment when female athletes compete for the first time in a women-only race, bringing new energy and tremendous determination to the sport," said Nicolas Hieronimus, CEO of L'Oréal Group. Proud of our French heritage, we are honored to partner with Orient Express to support the entire team of France participating in this competition. A unique opportunity to reinforce our shared values of diversity, innovation and teamwork in the same quest for excellence. »
This weekend, the French challenger led by Stéphane Kandler and Bruno Dubois made his debut on the circuit by placing third in the first event held in Vilanova (Spain) in AC40.