Franck Mesnel, rugby pegged to the body

The handsome rugby kid of the 1980s has lost none of his sense of opportunity. At the time, he made the buzz by wearing golden shoes, Basque berets and pink bow ties on the lawn or singing, on France 2, with his teammates from the Racing Club de France, If you score a try, a hit signed Eddie Barclay. So imagine a Rugby World Cup in France. Franck Mesnel could not miss it.

Eden Park, the sportswear brand he created in 1989 with Eric Blanc, is a partner of the federation, dresses the France and Ireland teams off the pitch, and two of the tournament's stars, Frenchman Romain Ntamack and Irishman Josh van der Flier are its "ambassadors". The opportunity was too good not to make the buzz again. So, he did not skimp on the means. He offered himself a 6-second spot broadcast before and at half-time of the matches broadcast at 21:15 on TF1.

We see him giving Ntamack the pink bow tie, logo of his...

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