BOA, a time-tested clamping system
In 2001, the very first BOA Fit System was born. This innovation with a reel, micro-adjustable dial, heavy-duty stainless steel cords, and low-friction lace guides was first introduced to the snowboarding world.
Two decades later, with 259 patents filed and more than 200 million clamping systems sold worldwide, BOA still aims to push the boundaries of human performance through its scientifically proven solutions and partnership with the world's leading brands in snow sports, cycling, athletics, outdoor equipment, workwear and medical orthotics, to make their equipment even better," says Shawn Neville, CEO of BOA Technology.
The company has recently set itself a new challenge: to conquer the TomKlocker alpine ski market.
BOA Technology's team of designers, prototypists, engineers and biomechanics carry out constant R&D work. Because while the concept of the clamping system is always the same, it requires a colossal amount of research and design work with each new application. With 20 years of experience in a variety of industries, the company has recently taken on a new challenge: to conquer the alpine ski market.
A turning point for the alpine skiing market
It is with the firm intention of shaking up the standards of the sector that BOA is entering the alpine ski market, with the first tightening system specifically designed for ski boots.
This is undoubtedly the company's most ambitious project since its launch. It took 5 years to develop this innovation, i.e. about 50,000 hours of design, engineering, co-development with partners, durability and resistance tests, development in the laboratory and on snow...
To design this new model, BOA has surrounded itself with one of the best skiers of his generation, the Austrian champion Benjamin Raich. "As a rider, you're always intensely focused on finding every performance advantage. The BOA project to get into alpine skiing has been an incredible opportunity to leverage my experience in competition and work closely with their team to improve the fit and performance of ski boots for the next generation of athletes," he says.
From left to right: Benjamin Raich, two-time Olympic champion, two-time world champion in alpine skiing and Alois Badegruber, Managing Director EMEA of BOA. Mirja Geh
The BOA Fit System for ski boots represents the most powerful, strong and integrated platform in the company's history. "After the first day of testing, I was sure that BOA was bringing an extremely important innovation to alpine skiing," says the champion. Positioned on the lower part of the ski boot, the BOA Fit system replaces the lower buckles to provide users with better support and comfort to allow them to increase their performance. Ultra-reliable, it comes with a lifetime warranty.
4 of the world's leading alpine ski brands have already adopted the solution: K2, Salomon, Atomic, and Fischer for several of their ski boot models. We'll be able to hit the ski slopes with the first boots for the general public equipped with this innovation this winter. It's a safe bet that many other brands will adopt this revolutionary system as early as next season.
Designed to ensure optimal support, the BOA Fit System greatly improves the sports experience of its users. With its BOA Performance Fit Lab, a state-of-the-art laboratory in which the company scientifically studies the performance of its products, BOA conducted a study dedicated to alpine skiing. The latter reveals two major advantages for athletes:
- 13% reduction in pressure on the top of the foot, thanks to a precise fit (its micro-adjustment allows for adjustments of 0.25 mm)
- Improved power transfer in turns (a 6% increase in maximum forces underfoot and a 10% improvement in the rate of force production)
No doubt you'll see this new generation of high-performance ski boots take over the slopes this year. BOA hopes to soon be able to offer its innovation on models of boots dedicated to competition to allow professional skiers to push their limits and improve their performance in the Alpine Skiing World Cup. The story of the BOA Fit System in alpine skiing has only just begun...