PSG has a new shareholder. This Thursday, the capital club announced that it had entered into "a partnership and strategic investment agreement that will see Arctos Partners acquire a minority stake in the capital of Paris Saint-Germain, the most successful club in France and one of the largest multi-sport brands in the world. " A marriage between the American investment fund and the club had already been considered since last May, so it finally came to fruition.
On its website, Arctos defines itself as "a private investment platform dedicated to the professional sports industry and sports franchise owners." Founded in 2019, based in Dallas and led by Doc O'Connor, a former executive at Hollywood's Creative Artists Agency (CAA), the investment fund says it can "provide liquidity to a single owner or more comprehensive liquidity solutions to groups of owners" and offer "a collaborative approach to meet the unique goals of franchise owners." One of their goals is to increase the value of teams.
Investments in 20 sports organizations
According to them, Arctos is "the first investment platform approved to invest in multiple franchises in the MLB, NBA, NHL, MLS and other global leagues." This is not the first time the investment fund has tried it. Arctos Partners has invested in Fenway Sports Group, a consortium that owns the English football club Liverpool. On November 16, the American group also bought shares in the Formula 1 team Aston Martin.
But that's not all. In less than four years, Arctos Sports Partners has invested in many U.S. franchises. According to the Financial Times, the investment fund has shares in the Boston Red Sox, a professional baseball team, the Pittsburgh Penguins and the Tampa Bay Lightning for ice hockey, and the Golden State Warriors and Sacramento Kings for the NBA. A total of 20 professional sports organizations have received an investment from the U.S. fund.
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No influence on sports choices
At Paris Saint-Germain, Arctos will have no influence on sporting choices. Rather, it is the "PSG" brand that the group will focus on. "This includes supporting the remarkable growth that QSI has supported so far at PSG, continuing the club's international expansion into new markets including North America, bringing together new and existing fans across geographies, and collaborating to explore sports investment opportunities around the world," PSG wrote in its press release announcing the partnership.
Nasser Al-Khelaifi, the president of the Parisian club and Qatar Sports Investments, was delighted to have this new ally. "Arctos is a remarkable partner to help us achieve our goals, bringing strategic expertise, insights and innovation to our business, while providing investment and new relationships to support our football and sporting goals," he said. From day one, they passionately believed in our project, our plan and our vision for the club, and we are proud to have them in our family. »
In the run-up to the 2026 World Cup, which will take place in the United States, Canada and Mexico, this investment is also strategic. "They can't ignore the fact that football is the most popular sport on the planet," Luc Arrondel, sports economist and research director at the CNRS, told us last May. With three years to go until the World Cup, they are gaining additional visibility and notoriety, while men's football remains a minor league in the United States. It is also easier for them to invest in European football than in Major League Soccer (MLS). The economics of football in Europe are much more liberal. »