The hot romance between the football player Travis Kelsey and the famous singer Taylor Swift is no longer a new matter, the pop star has already become a very familiar figure on the football fields in the United States, and at every game she is there to watch her partner and his team, the camera focuses on her for long moments.
Danny Avdia demonstrates football skills // Credit: X
But the effect of this partnership goes beyond the boundaries of the field and is worth a lot of money to all involved.
The company Apex Marketing Group, which specializes in analyzing the world of advertising, conducted a study and found that thanks to the great exposure brought by Taylor Swift, the league earned over 330 million dollars.
These profits mainly come from the advertising increases that were cultivated following the increase in the number of spectators at the Kansas City Chiefs games, and the number of items in which the league is mentioned in the American media.
According to another study, Swift's arrival in the league also caused a significant increase in the number of women watching the games throughout the year.
Compared to the previous season, there is an increase of about 9% in this figure, while the increase in the number of men watching the league from last season is only 6%.
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Travis Kelsey.
More women watch, photo: AP
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