A significant part of the budget of sports teams is based on sponsorships.
In fact, the budget of a healthy club should be based on income - tickets and subscriptions, broadcast rights, merchandise and sponsorships.
Even the largest companies in the global economy have realized that in order to penetrate the general public and receive a large audience of customers, they need to create collaborations with large and popular sports clubs.
This identity of interests and the big money that circulates in sports have given rise to huge sums that the top football teams in the world bring in from sponsors every year.
We bring you the list of the ten football clubs that bring in the most money from sponsorships per year.
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10. Liverpool - 40 million pounds
In 2019, the English team changed its main sponsor from "New Balance" to "Nike", and the total amount of sponsorships places it in tenth place in the world.
9. Bayern Munich - 47.5 million pounds
The team that undisputedly dominates German football has been sponsored by Adidas for many years, but has collaborations with other large companies, including local ones, which bring in handsome sums of money.
8. Juventus - 56 million pounds
The only Italian club in the top ten has already been freed from the records of the well-known corruption scandal and is enjoying rising popularity.
One of the main sponsorships is Adidas, along with other large Italian and international companies.
7. Arsenal - 70 million pounds
The team that finished in second place in the Premier League last season and dreams of one more step this season, relies on a large amount that mostly comes from the Adidas company.
Buakio Sake.
Arsenal is one of 5 English teams in the top 10, photo: Getty Images
6. Chelsea - 70 million pounds
The London club receives a huge amount from the Nike company estimated at about 60 million pounds.
5. Manchester City - 95 million pounds
The English club that had a perfect season with three titles and is considered one of the strongest forces in world football, holds an astronomical contract until 2029 with the "Puma" company in the amount of 65 million pounds per season.
The Citizens hold several other sponsorship deals worth a combined £30m.
4. Paris Saint-Germain - £113.7 million
and here we have crossed the £100 million mark.
In 2019, the French club owned by one of the richest owners in world football signed a particularly high sponsorship contract with the Nike company, which represents a significant share of the budget.
Kylian Mbappe.
PSG is the only representative of France, photo: E.P
3. Manchester United - 124 million pounds
Even the continuous failure of the Red Devils does not hurt them financially and they are considered one of the richest, most expensive and profitable teams in the world (outside the football field).
In recent years, the club from the red side has signed a huge sponsorship contract with the Adidas company and several other impressive sponsorship contracts with other large companies.
2. Barcelona - 167 million pounds
The Catalan club recently signed a huge deal with members of Nike for 100 million pounds until 2028, but recently the Puma company tried to steal and even offered a more profitable deal.
It is not impossible that a higher total will appear in the line of profits from sponsors next to the name of Barca.
1. Real Madrid - 180 million pounds
the biggest and most profitable club in the world.
The Blancos enjoy high sponsorship from the Adidas company, a collaboration with the Fly Emirates airline and this week an announcement was made about a new sponsorship agreement with the computer giant HP.
As part of the new agreement that strengthens the position of the Spanish team in first place in terms of profits from sponsors, HP will pay 70 million euros per season and will be entitled to have its logo appear on the players' shirts.
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Tan the brother and Casmiro.
At least here Manchester United is the top English team, photo: AFP
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