Whether in the prestigious setting of the immense hall of the Grand Rex in Paris or simply in front of their television screen or on a tablet, during the night from Sunday to next Monday in France, thousands of fans will play night owls in order to follow the 58th edition of the SuperBowl.
Some will even have taken Monday off in order to fully enjoy the duel between the San Francisco 49ers and the Kansas City Chiefs, but also the world-famous and anticipated spectacle taking place at halftime of the match, this time with headlining the American singer Usher who will succeed Rihanna.
An event that generates incredible advertising revenue (more than 6 million euros for a 30-second spot), not to mention audiences: more than 110 million viewers in the United States, and around 400 million worldwide.
A popularity which continues year after year, and which never fails to surprise when it comes to a discipline, American football…
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