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Super Bowl 2024: concert by Usher, Taylor Swift and favorites, what you need to know about the big NFL event

2024-02-07T11:14:34.049Z

Highlights: Super Bowl 2024: concert by Usher, Taylor Swift and favorites, what you need to know about the big NFL event. The 2024 Super Bowl will pit the Kansas City Chiefs against the San Francisco 49ers this Sunday, February 11. For the first time in its history, the climax of the American football season takes place in Las Vegas. In France, M 6 and beIN Sports 1, which has owned the rights to the National Football League (NFL) since its launch in 2012, share the broadcast of the event.


The 2024 Super Bowl will pit the Kansas City Chiefs against the San Francisco 49ers this Sunday, February 11. With an important sporting stake, but


It's the sporting event, and perhaps one of the biggest events altogether on the other side of the United States.

The Super Bowl will pit the Kansas City Chiefs against the San Francisco 49ers on the night of Sunday to Monday, with an extraordinary show expected in Las Vegas.

Here's everything you need to know about this meeting.

At what time and on which channels to watch the Super Bowl?

The match kicks off on the night of Sunday February 11 to Monday February 12, at 12:30 a.m. French time, or 3:30 p.m. in Nevada.

In France, M 6 and beIN Sports 1, which has owned the rights to the National Football League (NFL) since its launch in 2012, share the broadcast of the event.

Allow around three hours in front of your television between the match and the various activities on the program.

Where is the Super Bowl played?

For the first time in its history, the climax of the American football season takes place in Las Vegas.

Kansas City and San Francisco will challenge each other on the lawn of Allegiant Stadium, the venue built in 2020 which normally hosts Raiders matches.

If its normal capacity is 65,000 spectators, it should rise to around 70,000 on Sunday, for the occasion.

Allegiant Stadium, here Monday during a pre-Super Bowl event, was dedicated in 2020. AFP/Getty Images North America/Ethan Miller 2024 Getty Images

Who is the favorite for this Super Bowl?

If the Kansas City Chiefs are the defending champions after winning last year against the Philadelphia Eagles, the 49ers start as slight favorites for the confrontation.

The California franchise relies offensively on the talent and impact of George Kittle and benefits from the defensive contribution of Nick Bosa.

But Kansas City, crowned in 2020 against San Francisco, counts in its ranks the best quarterback in the NFL, responsible for organizing the game, Patrick Mahomes.

Who will be performing at the halftime concert?

It has become a staple of the event.

After an impressive performance by Rihanna last year, it was R&B singer Usher's turn to be chosen to sing during the halftime concert.

“I'm going to take over the biggest stage in the world that evening, and I'm so excited to show the whole world what I can do,” he explained in September to Le Parisien, while he was giving a series of concerts in the Musical Seine.

Read alsoSuper Bowl 2024: how Taylor Swift ignited the economy and the popularity of American football

If we still do not know the precise content of the show, the 45-year-old singer indicated on Friday February 2, in an interview with "Good Morning America", that he intended to take advantage of the opportunity to pay tribute to the black artists who opened for him the way.

In addition to Usher, DJ Tiësto will be in charge of the music during warm-ups and during breaks in the game, while singer Reba McEntire will perform the American anthem before kick-off.

What advertisements will be shown?

Here again, special advertisements are developed to mark what is still a huge audience hit in the United States.

This year, an advertiser must pay seven million dollars to broadcast a 30-second spot on CBS, which broadcasts the event.

Among the brands that will invest this sum, Uber Eats will broadcast an advertisement featuring David and Victoria Beckham.

The couple will reenact one of the scenes from the Netflix documentary dedicated to the ex-Real Madrid star where the former footballer repeatedly attacks the ex-Spice Girl,

Chips with Doritos and actress Jenna Ortega, the automobile industry with BMW, Toyota and Volkswagen or the restaurant chain specializing in chicken Popeyes are also on the program during commercial breaks.

In terms of original ideas, an online house sales platform will attempt to sell the real estate of an Atlanta owner directly, while the Doordash brand, specializing in food delivery, will offer a winner the all of the products featured in the Super Bowl ads.

Will Taylor Swift be there?

In a relationship with Travis Kelce, one of the major players of the Kansas City Chiefs, the American pop star is giving a concert in Tokyo on Saturday.

But the 17-hour time difference and his ability to jump on a private jet as soon as his Japanese concert is over work in the "Cruel Summer" singer's favor.

If her presence has not yet been officially confirmed, Taylor Swift should normally be able to attend the meeting.

The relationship between the artist and the footballer is the major event of the NFL.

She helped increase audiences for American football, already the most popular sport in the country, particularly among young women.

Source: leparis

All sports articles on 2024-02-07

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