Orange, Conforama, Uber Eats and soon McDonald's, this is what Daniel Riolo revealed in the After Foot show this Monday evening, concerning the future name of the French championship.
Sponsored by Uber Eats since 2020, Ligue 1 could change partners and “naming” after the home delivery company no longer wants to invest as much as before to display its brand with the best French football division.
So, “Mcdo” should take over, offering 20 million euros to the league, more than Uber Eats (15/16 million) or Conforama at the time (8 million).
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All commercial negotiations in football in France only revolve around PSG.
I'm sorry, but it's the truth.
Uber Eats wanted to continue, but giving much less in terms of audiences on Prime Video.
Especially since there weren't many people for this naming... And Vincent Labrune saw a file arrive on his desk from the top with a tidy sum.
It's McDonald's, but who doesn't want that to be known at the moment, because they haven't yet planned the communication.
They are working on it.”
Daniel Riolo said on the radio.
At the same time as TV rights which could move from Amazon Prime Video and Canal + to DAZN and beIN Sports, another change concerning our Ligue 1 is in the pipeline.