Why the Mutua Madrid Open poster has dressed in mourning: it pays tribute to its designer Sergio Delgado, who died in Burgos after a punch

A large gray tennis ball floats on an all-black background.

The ball says “Mutua Madrid Open”.

Below, on the right, it reads “By Sergio Delgado”.

The mourning is intertwined with the imminent celebration of the Madrid tennis tournament, whose organization has paid tribute to the designer in charge of his last advertising creation, the late Sergio Delgado.

The young man, of Valladolid origin but settled in the capital for work reasons, was working as a graphic designer in the Madrid championship when he died on the night of Friday, February 23 in Burgos.

Delgado received a “very strong punch,” according to the Police, when during the early hours of the morning he told a 23-year-old boy that he was “from Valladolid.”

The fatal attack resulted in the arrest of the suspect, in provisional prison awaiting trial, and a wave of solidarity in his city and joint sentences in Valladolid and Burgos.

The enormous banner of the Mutua Madrid Open has been placed in the central Plaza de Isabel II, metro Ópera, in the heart of Madrid.

The canvas covers one of the walls of the plaza and anticipates the important tennis tournament, established in May at the Caja Mágica.

The organization has spread the design on social networks along with the icons of a white heart and a star, making the authorship clear with the “By Sergio Delgado” present in the advertising.

This Sunday, at the foot of that banner, a rally has been called in his memory and to demand justice.

“Sergio was a person of peace, a family member and friend of his friends.

Totally far from radicalism, tension and, especially, hatred.

“He always defended peaceful and harmonious coexistence among those closest to him,” indicates a message spread by those around him, “and it seems to us that this place [Madrid] is where we should bid him a farewell as a person who has only dedicated himself to offering love deserves. , generosity and kindness wherever he passed.”

Furthermore, they added, “Sergio never had a minimally controversial or altered attitude.”

🤍💫#MMOPEN pic.twitter.com/BdDUAb1RQp

— #MMOPEN (@MutuaMadridOpen) March 7, 2024

The organization of the Mutua Madrid Open defines Delgado as a dedicated worker and conveys that between 2018 and 2019 he was hired on a temporary basis, to become permanent last year.

In addition to controlling the signage and other graphic elements of the tennis tournament, his creative work also included the annual golf event held at the Villa de Madrid Country Club, the Acciona Open of Spain —also promoted by Madrid Trophy. Promotion—.

“He was a super noble and very hard-working guy.

And we are not pulling the cliché.

“Sergio was a very good person and professionally he did everything perfectly,” they say from the MMO.

They also say that he himself designed the ball on a black background that appears today in the Plaza de Isabel II in Madrid, and that he precisely did it the day before he suffered the fatal attack in Burgos.

“We have hung the banner as a tribute and we also wanted to join in on social networks,” they add, remembering that this Sunday the rally will take place starting at 12:30, in front of the Teatro Real in Madrid under the motto “Justice for Sergio.” .

Alejandro Ciriza reports.

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The Police continue to investigate the causes and details of the fatal attack suffered by the man from Valladolid that night.

He was in Burgos to celebrate a friend's bachelor party.

The first investigations indicate that the perpetrator of the coup, arrested the next day and in provisional prison after being brought to justice, belongs to extreme left groups linked to extremist fans of the Burgos Club de Fútbol, ​​whose fans maintain a rivalry with Real Valladolid.

Added to this sporting confrontation is a context of political and social conflicts with Valladolid, a movement especially accused in football clashes.

Police investigations suggest that the punch was due to Sergio Delgado acknowledging “being from Valladolid.”

The death provoked a popular reaction of affection towards Delgado and his entourage in the city where he came from, although he had settled in Madrid for professional reasons.

His friends and family spokespersons have insisted on the victim's affable character and little given to problems or fights, thus calling for demonstrations and rallies to reject the events that occurred in Burgos.

The City Councils of Valladolid and Burgos, led respectively by Jesús Julio Carnero and Cristina Ayala, both from the PP, issued a joint statement to condemn violent acts like these.

The Burgos councilor has even classified the attack as a “hate crime” due to the ideological component seen in the attacker's motivations and his links with ultra-left groups.

The animation group to which he belongs, whose pamphlets were found in the home search, is called

Mancebos BCF

and has been involved in incidents with other extremist groups from rival teams.

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