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From the influence of the NBA to word of mouth, why football stars invest in tech

2024-03-09T14:27:26.401Z

Highlights: Dozens of professional football players no longer hesitate to invest in innovative young companies. There are the headliners like Kylian Mbappé or Antoine Griezmann, investors in the French NFT unicorn Sorare. And more discreet profiles attracted by the intellectual challenge as much as by entrepreneurship. “Footballers who invest in tech do not systematically put themselves in danger,” says Laurent Mesnil, managing partner at Elite Patrimoine and wealth advisor for athletes. ‘We have very good investments in tech underway,’ notes the financial expert.


Like Antoine Griezmann or Raphaël Varane, many football stars invest in new technologies


They sign autographs and sometimes also nice checks.

Without waiting for the end of their short but intense careers, dozens of professional football players no longer hesitate to invest in innovative young companies just as their elders ensured their golden retirements by investing their income in real estate or the stock market.

There are the headliners like Kylian Mbappé or Antoine Griezmann, investors in the French NFT unicorn Sorare.

And more discreet profiles attracted by the intellectual challenge as much as by entrepreneurship.

“Investments in tech began ten or fifteen years ago, quite simply with the arrival of new technologies in football,” rewinds Philippe Piat, boss of the UNFP, the professional players' union.

With more recent acceleration, and different strategies.

“The possibility of investing in these areas has become much more diversified over the past five or six years thanks to an easier opening towards equity investments and real entries into the capital of a young company,” adds Laurent Mesnil, managing partner. at Elite Patrimoine and wealth advisor for athletes.

“Footballers who invest in tech do not systematically put themselves in danger.

This is a false idea.

Today, we have very good investments in tech underway,” notes the financial expert.

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Source: leparis

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