At a time when the Professional Football League is looking for a broadcaster for the rights to Ligue 1, the question of its visibility abroad is also at the heart of the issues over the coming months.
To reach the Asian market and a broadcast between 7 and 9 p.m., the LFP has been scheduling a match in our championship at 1 p.m. since 2018.
As was the case against Brest during the first part of the season (3-2, October 29), PSG inherited this slot for the second time this season for the reception of Reims.
And this is no coincidence.
Both teams have one or two representatives from the Asian continent in their ranks: Kang-in Lee, originally from South Korea for Paris.
Junya Ito and Keito Nakamura, of Japanese nationality for the Rémois.
Two countries which are among the targets of the League.
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Japan, which hosted the capital club during its last two summer tours, received a delegation from the League this week with a view to an operation to promote the championship in Tokyo.
The first implementation by Ligue 1 Uber Eats teams in this country.
In the heart of the famous Shibuya district, and more precisely in the CéLaVi restaurant which has a connection with France, the LFP is organizing a “viewing party” on the occasion of PSG-Reims.
Attract the Asian market
An event designed to promote Ligue 1 and create local enthusiasm, which will bring together 120 guests selected for their relationship and their influence with local football culture in their different universes: music, entertainment, media and business whose mission will be to give echo of this promotional operation.
Before the match, Bafé Gomis and David Bellion will participate in a pre-match conference.
Read also PSG-Reims: a floral and flocked jersey in Korean for the Parisians
A method also used by the French champion in Seoul, where he has just opened a store, but also in Tokyo and Bangkok.
On site, the club sent delegations to mobilize fans in preparation for the match between Paris and Reims.
At the same time on the lawn of the Parc des Princes, PSG will welcome a delegation of around ten Japanese journalists who will have some privileged access and will be present at the edge of the lawn to observe the warm-up of the 22 players before kickoff. 'sending.