As of: March 23, 2024, 7:56 a.m
By: Johannes Skiba
Comments
Press
Split
The DFB is entering into a partnership with the content platform TikTok.
Fans will now receive exclusive content about the home European Championship.
Frankfurt – There is a lot going on at the DFB – both on a sporting and strategic level.
In addition to the many innovations in national coach Julian Nagelsmann's squad, it was the purple-pink away jersey that caused a sensation, then the DFB's change of supplier from Adidas to Nike from 2027.
By the way, another remarkable partner was presented with TikTok, which is intended to make German football more approachable again.
The German Football Association announced this in a press release.
Will the home European Championship become a summer fairy tale 2.0 thanks to TikTok?
In collaboration with TikTok, exclusive background videos from the DFB will now be published as part of the home European Championship.
The DFB team should be presented “around the European Championship and beyond for the community,” said the chairman of the board of directors of DFB GmbH, Dr.
Holger Blask.
In addition, the TikTok logo will be visible on the advertising banners at the DFB training grounds and in the stadiums in the future.
In this way, national and international hype for the European Championship and the DFB team should be further promoted.
TikTok's General Manager for Germany, Tobias Henning, even talks about the creation of a “Summer Fairy Tale 2.0” in the announcement.
TikTok and the DFB are now working together.
© Imago/Montage
Müller is preparing the DFB team for TikTok content
On the occasion of the collaboration between the content platform and the football association, TikTok and the DFB published a first video in which Thomas Müller from FC Bayern Munich introduces a few DFB stars such as Eintracht Frankfurt's Robin Koch and VfB Stuttgart's Chris Führich to the partnership:
“I need commitment, creativity, shots on goal, tricks.
Especially from you.” Müller points to the visibly confused dribbling artist Chris Führich.
My news
Dead animal on the surface of the water: Fishermen make an impressive discovery while fishing at sea
Weather models decide: “The latest forecast for Easter Sunday is a blast” read
At Peter Kraus' concert: child star Cornelia Froboess barely recognizable
Putin's bomber under fire: Ukraine attacks Russian nuclear aircraft hub read
From summer: This is how high the increase will be for an average pension
Princess Kate has cancer: This is how King Charles, Harry and Meghan react
Thomas Müller swears in his DFB colleagues
Then Müller really gets going: “What you’ve delivered so far?
That's simply not enough.
TikTok is the new partner.
So let's go!
Deliver content!” In the successful introductory video, the offensive man, with a wink, demands better sporting performance as well as better performance in front of the camera.
The DFB team's Amazon Prime documentary on the 2022 World Cup was disappointing and met with a lot of malice.
This should now be improved by the new partner.
However, sporting success seems essential for this project.
(jsk)