New naming, new logo: the pattern which has been repeated over the last 7 years through the partnerships established between Ligue 1 and different companies continues to be verified.
This Wednesday, the LFP unveiled the new logo of the French championship, a big change compared to the previous one: exit Hexagoal, the Ligue 1 trophy present on the visual since 2008, room for a more simplified version with an L and a 1 intermingled.
As in 2017, when Conforama arrived as title partner of Ligue 1, and in 2020, when this role fell to Uber Eats, Ligue 1, which will become Ligue 1 McDonald's this summer, is supporting its change of partner with a new logo.
“This revelation marks the entry of Ligue 1 into a new cycle of its marketing development in France and internationally, with the aim of being a brand closer to its fans, more emotional,” explains the LFP in a communicated.
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This new logo, designed by the Leroy Tremblot agency - which is notably at the origin of the logos of FC Nantes or Stade de Reims - described as "a strong and simple label, a unifying emblem", is part of "a new brand identity, very current and modular, so that everyone, clubs and fans alike, can make it their own,” further deciphers the LFP.
“All of the brand's visibility supports will thus be renewed, with a new proprietary typography, a new color palette and a new graphic system.
All these elements will be presented later, during the next offseason.
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Ligue 2 will also be entitled to its new logo, which will be revealed in April.