When posting this short video on social networks and presenting the new image of Ligue 1 to those who follow it, the communications teams of the Professional Football League knew that they were going to get people talking and reacting.
For good, for bad, but definitely talk.
Because a new logo is always an event in itself, but above all as the one introduced breaks with the previous one.
“On this type of
rebranding
, from the moment we accepted the break, it was quite inevitable that opinions would be more clear-cut than on a simple
facelift
,” debriefs Dominique Jubert, director of the Leroy-Tremblot agency which is behind this project and who had, in the past, signed the new identities of Stade de Reims or FC Nantes.
But I find it good to have segmented, assertive, singular approaches.
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